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Area Sales Manager – East Midlands


The Area Nottinghamshire, Leicestershire, Warwickshire, Oxfordshire, Derbyshire, Northamptonshire, Buckinghamshire.   The Role Overview ·         Managing and developing a variety of customers including, wholesalers, direct and non-direct retailers, and horse owners within a sales territory. ·         Meeting Retailers and Wholesalers to carry out effective business reviews. ·         Identifying and implementing activities to generate product sell through. ·         Liaising with retailers to identify and secure potential new customers via yard visits. ·         Consulting and giving feed advice to horse owners in a variety of disciplines, from leisure to professional riders. ·         Educating consumers and retailers on products and modern feeding practises – delivering talks, in-store training and feeding advice. ·         Recruiting new customers ·         Attending trade and equine events, locally and nationally as required. ·         Reporting and updating CRM in line with company policy. ·         Sharing and reporting on competitor activities. Essential experience & skills ·         Knowledge and understanding of a range of equine disciplines and the equine industry ·         Proven experience developing a sales territory ·         Excellent communicator and a proven ability to build positive relationships with customers ·         Ability in managing key accounts ·         Identifying and gaining new business opportunities ·         Self–organised and confident to work independently ·         Effective time management and journey planning ·         Negotiation and influencing skills ·         IT & PC literacy – Microsoft Word, Power Point and CRM systems   Beneficial experience and skills.   ·         Knowledge of the smallholder and poultry retail trade ·         Experience in merchandising and display in stores ·         Developing business through multi digital channels eg. Facebook, Instagram ·         Using Microsoft Team, Zoom or other digital communication tools ·         Presentation skills ·         Analytically minded ·         Problem solver   Salary commensurate with skill level.  Company pension and health insurance available after probationary period. If you would like to apply to join us, please apply by submitting a covering letter, salary expectations and full CV by 30 April, to Lorraine Rice at Baileys Horse Feeds.