Area Sales Manager – East Midlands
Essex
- Description
- The Area Nottinghamshire, Leicestershire, Warwickshire, Oxfordshire, Derbyshire, Northamptonshire, Buckinghamshire. The Role Overview · Managing and developing a variety of customers including, wholesalers, direct and non-direct retailers, and horse owners within a sales territory. · Meeting Retailers and Wholesalers to carry out effective business reviews. · Identifying and implementing activities to generate product sell through. · Liaising with retailers to identify and secure potential new customers via yard visits. · Consulting and giving feed advice to horse owners in a variety of disciplines, from leisure to professional riders. · Educating consumers and retailers on products and modern feeding practises – delivering talks, in-store training and feeding advice. · Recruiting new customers · Attending trade and equine events, locally and nationally as required. · Reporting and updating CRM in line with company policy. · Sharing and reporting on competitor activities. Essential experience & skills · Knowledge and understanding of a range of equine disciplines and the equine industry · Proven experience developing a sales territory · Excellent communicator and a proven ability to build positive relationships with customers · Ability in managing key accounts · Identifying and gaining new business opportunities · Self–organised and confident to work independently · Effective time management and journey planning · Negotiation and influencing skills · IT & PC literacy – Microsoft Word, Power Point and CRM systems Beneficial experience and skills. · Knowledge of the smallholder and poultry retail trade · Experience in merchandising and display in stores · Developing business through multi digital channels eg. Facebook, Instagram · Using Microsoft Team, Zoom or other digital communication tools · Presentation skills · Analytically minded · Problem solver Salary commensurate with skill level. Company pension and health insurance available after probationary period. If you would like to apply to join us, please apply by submitting a covering letter, salary expectations and full CV by 30 April, to Lorraine Rice at Baileys Horse Feeds. lorry@baileyshorsefeeds.co.uk
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