The horse market in 2025 is slowing down. Buyers are taking longer to commit, affordability is under pressure, and sellers are finding that eight weeks isn’t always enough to match the right horse with the right rider. At Whickr, the horses for sale platform built for the equestrian community, we’ve listened to what riders and sellers are saying and reshaped how adverts work to give you more flexibility and better value.
From today, all adverts on Whickr will stay live until your horse finds a new home – with no renewal fees to worry about. We’ve also introduced unlimited media uploads, so you can showcase every photo and video that helps buyers understand your horse at their best.
Why We’ve Made the Change
In our recent UK Horse Market Report 2025, riders and sellers told us what they’re experiencing: slower sales, cautious buyers, and adverts expiring before deals are done. The old eight-week structure was adding stress at exactly the wrong time. Sellers felt forced to renew adverts or start again from scratch, often just as serious interest was building.
We want to take that stress away. Whickr’s mission has always been to support the equestrian community, and that means adapting when the market changes. By moving to adverts till sold, we’re giving sellers one less cost to think about – and one less deadline to chase.
Adverts Till Sold – A Better Way to Advertise Horses Online
Previously, every advert on Whickr came with an eight-week timer. Now, once you’ve listed your horse, the advert stays live until the right buyer comes along. There are no hidden fees and no need to re-list. Just one advert, running for as long as it takes.
The benefit is peace of mind. Whether your horse finds a new home in a week or in a few months, your advert remains visible. It’s simpler, fairer, and more supportive of sellers in today’s market. You can focus on conversations with buyers, not counting down the days until your advert expires. It’s the modern way to advertise horses online – built around trust and transparency.
Unlimited Media – More Views, More Enquiries
Photos and videos are often the difference between an enquiry and a viewing. Buyers want to see paces, temperament, behaviour in different settings, and those small details that help them imagine the partnership. Until now, many sellers felt restricted by media limits.
That’s why we’ve opened things up: all adverts on Whickr now come with unlimited photo and video uploads. Add as much media as you need to tell your horse’s story properly – from flatwork clips to competition highlights, hacking shots, or just a quiet moment in the stable.
For more tips, see our guide on creating the best horse advert.
More transparency means fewer wasted viewings and better matches for both buyer and seller. Richer horse listings mean buyers can make informed choices, while sellers save time by attracting the right interest.
Supporting the Equestrian Community
We know this market isn’t easy. Rising costs, slower decisions, and the pressure to find good homes are weighing on sellers. These changes aren’t just about features – they’re about helping the community adapt together. By removing renewal fees and expanding media uploads, we’re making adverts more affordable, more effective, and more in tune with what riders, breeders, and dealers need right now.
Our commitment is simple: listen, adapt, and keep building tools that make buying and selling horses fairer and more transparent. Whickr remains an equine marketplace shaped by equestrians, for equestrians – evolving with the times, not standing still.
What This Means for You
- For sellers: no extra costs, no deadlines, and the ability to showcase every detail with unlimited media.
- For buyers: richer adverts with more detail, better insights, and a clearer picture before you book a viewing.
- For the community: a platform built around trust and fairness – one that adapts with the horse market, not against it.
Ready to List?
No time limits. No extra fees. Unlimited photos and videos. Whickr adverts are now built to work harder for you in today’s market.
List your horse today – and let your advert run until the right home is found. Thousands of horse listings are already live, connecting riders and sellers across the UK.
