Website Privacy Policy

Last updated: 14 August 2026
Effective from: 10 August 2026

1. Introduction

This privacy policy explains how Equello Ltd, trading as Whickr, collects and uses personal information when you:

• visit or use www.whickr.com and its country or language versions;
• create or manage a Whickr account;
• browse, save, advertise or enquire about listings;
• communicate with other users through Whickr;
• purchase advertising or other services from us;
• sign up for alerts, newsletters or marketing; or
• contact us or otherwise interact with our website and services.

This policy applies to the Whickr website and website-based services. The Whickr mobile applications are covered by a separate App Privacy Policy.

Our account-based services are intended for people aged 16 and over. If you are under 16, you must not create an account or provide personal information to us through an account-based service.

2. Who we are

Equello Ltd, trading as Whickr, is the controller responsible for the personal information described in this policy.

Legal entity: Equello Ltd
Trading name: Whickr
Company number: 16864322
Registered office: 1 Waterside Business Park, Lamby Way, Cardiff, Wales, CF3 2ET
Email: tackroom@whickr.com

In this policy, “Whickr”, “we”, “us” and “our” mean Equello Ltd.

We have not appointed a formal data protection officer. Questions, requests and complaints about personal information should be sent to the contact details above.

3. The personal information we collect

We may collect, use, store and share the following categories of personal information.

Identity Data

This may include your first name, last name, username, account identifier, whether you are acting privately or in the course of a business, business or trading name, and information used to confirm your identity or authority.

Contact Data

This may include your email address, telephone number, postal or billing address, and communication preferences.

Account and Profile Data

This may include your account details, authentication information, profile information, saved searches, favourites, alerts, preferences, account status and business-profile information.

Listing and Content Data

This may include:

• information entered into an advert, listing, directory profile or job post;
• photographs, videos and other media;
• prices, locations, descriptions and availability information;
• public contact details and contact preferences;
• messages, enquiries and replies sent through Whickr;
• reviews, feedback, reports and moderation information; and
• correspondence with our support team.

Transaction and Payment Data

This may include details of services purchased from us, the amount and currency paid, discounts or promotional codes, invoices, refunds, payment status and transaction identifiers.

Payments are processed by third-party payment providers such as Stripe. We may receive limited payment-method information, such as the payment method type, card brand and last four digits, where the provider makes this available to us. We do not receive or store complete payment-card numbers or card security codes through Stripe-hosted Checkout.

Technical Data

This may include your internet protocol address, login and security records, browser type and version, device type, operating system, language, time zone, referral URL, cookie or similar identifiers, and information about the technology you use to access Whickr.

Usage Data

This may include information about how you use Whickr, such as pages viewed, searches, filters, listing interactions, clicks, session times, referring pages, errors and performance information.

Location Data

This may include a location, postcode or area that you enter when searching or creating a listing, and an approximate location derived from your internet protocol address. If a website feature requests access to your browser or device location, we will use it only where you grant the relevant permission.

Marketing and Communications Data

This may include your preferences for receiving marketing, alerts and other communications, records of communications sent to you, and your interaction with those communications.

Partner and Referral Data

This may include the partner-branded or co-branded website through which you reached Whickr, referral and campaign information, and information required to provide a partner marketplace experience.

Aggregated and anonymous information

We may create aggregated or anonymous information for reporting, analytics and service improvement. Information that cannot identify you is not personal information. If we combine it with information that can identify you, we treat the combined information as personal information.

Special category and criminal offence information

We do not normally ask for or intentionally collect special category personal information, such as information about your health, ethnicity, religion, political opinions, sexual orientation or biometric data, or information about criminal convictions and offences.

Please avoid including this type of information about yourself or another person in listings, messages or other content unless it is genuinely necessary and lawful to do so.

4. If you do not provide information

Where we need information to enter into or perform a contract with you, comply with the law, verify an account or protect users, we may be unable to provide the relevant service if you do not provide it.

For example, we may be unable to create an account, publish an advert, process a payment, respond to a request or complete a verification check.

5. How we collect personal information

We collect personal information in the following ways.

Information you provide directly

You may provide information when you:

• create or update an account;
• create, edit or manage a listing;
• send a message or enquiry;
• purchase a paid service;
• contact support;
• report content or another user;
• complete a survey, competition or promotion;
• subscribe to alerts or marketing; or
• otherwise communicate with us.

Information collected automatically

When you use Whickr, we may collect Technical Data and Usage Data through server logs, cookies and similar technologies, security systems, analytics tools and content-delivery services.

Information received from other users

Another user may provide information about you when they send you a message, report an issue, act on your behalf, invite you to use a service or include you in authorised content.

Information received from service providers and partners

We may receive information from:

• payment providers, including Stripe;
• analytics, advertising and measurement providers;
• authentication and security providers;
• hosting, content-delivery and infrastructure providers;
• email, messaging and notification providers;
• marketplace, media and co-branded partners; and
• professional or public sources used to verify business or account information.

Information received following the change of operator

On 10 August 2026, Equello Ltd became the operator of Whickr and the controller responsible for personal information relating to existing Whickr users. Equello received that information from Whickr Group Limited.

6. Public listings, messages and partner sites

Public information

Listings and public profiles are intended to be publicly available. Information you choose to publish may be:

• visible to anyone using Whickr;
• indexed and displayed by search engines;
• shown on authorised partner-branded or co-branded websites;
• included in alerts, newsletters or marketplace feeds;
• promoted through Whickr’s social media or other marketing channels; and
• shared by other users through links or social platforms.

This may include your name, business name, general location, photographs, videos and any telephone number or other contact details you choose to display publicly.

Do not publish information that you do not want to be publicly available. After content is removed from Whickr, copies may remain temporarily in search-engine caches, social media posts, emails, backups or third-party systems outside our immediate control.

Messages and enquiries

Messages sent through Whickr are intended for the sender and recipient rather than the general public. We may access, review and retain messages where reasonably necessary to:

• deliver the messaging service;
• provide support;
• investigate a report or dispute;
• detect or prevent fraud, scams or misuse;
• enforce our Terms and Conditions;
• protect users, animals or the public; or
• comply with the law.

Partner and co-branded websites

Whickr may power marketplace pages for third-party partners. This policy applies where Equello Ltd processes information through the Whickr platform.

A partner may separately collect personal information through parts of its own website or services. Where it does so as an independent controller, its own privacy policy will apply to that processing.

7. How we use personal information and our lawful bases

We only use personal information where we have a lawful basis. The lawful basis may differ depending on the purpose and circumstances.

Where we rely on legitimate interests, we consider whether the use is necessary and balance our interests against your rights, interests and reasonable expectations.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing carried out before consent was withdrawn.

Automated decision-making

We do not make decisions about you based solely on automated processing, including profiling, that produce legal effects or similarly significantly affect you.

8. Cookies and similar technologies

Whickr uses cookies and similar technologies, such as local storage, tags and pixels, to:

• provide essential website functionality;
• keep accounts and sessions secure;
• remember settings and preferences;
• understand website usage and performance;
• diagnose problems;
• measure campaigns; and
• provide or measure advertising where applicable.

Where the law requires consent, we will ask for it before using the relevant technology. Where a legal exception applies, we will provide the required information and any required means of objecting.

You can manage available choices through the cookie controls presented on the website and through your browser settings. Blocking some technologies may affect how parts of Whickr work.

The website currently uses the following providers and technologies. Individual cookie names and the current duration of each cookie are shown in Cookie Settings.

Analytics and advertisement technologies are disabled unless you actively accept the relevant category. You can reject non-essential technologies as easily as you can accept them, and can change or withdraw your choice at any time using the floating Cookie Settings button.

9. Marketing

We may send you marketing about Whickr where:

• you have consented;
• you have purchased or negotiated to purchase a Whickr service and the customer soft opt-in applies; or
• another lawful route is available.

Where we rely on the customer soft opt-in, marketing will relate to our own similar services, and you will have been given a clear opportunity to opt out when your details were collected and in each subsequent marketing message.

You can stop marketing at any time by:

• using the unsubscribe or opt-out option in the message;
• changing any available account preferences; or
• emailing tackroom@whickr.com.

Opting out of marketing will not stop service messages that are necessary to operate your account, fulfil a purchase, respond to you, provide safety information or meet legal obligations.

We will obtain your specific consent before sharing your contact details with an independent third party for that third party’s own direct marketing.

10. Who we share personal information with

We may share personal information with the following recipients where necessary and lawful.

Other users and the public

Public Listing and Content Data, together with any Account and Profile Data you choose to make public, is shared as described in section 6. Information contained in messages and enquiries is shared with the intended recipient.

Marketplace, media and co-branded partners

We may share or display public listing information through authorised partners that distribute or display Whickr listings. We may also share limited referral, support or operational information where necessary to provide a partner-branded service.

Search engines, social platforms and advertising providers

Public listing content may be indexed or distributed through search engines, social platforms, listing feeds and advertising channels. Analytics and advertising providers may also process Technical and Usage Data subject to applicable cookie and consent requirements.

Payment providers

Payment providers such as Stripe process payments and may act as an independent controller for parts of their payment, fraud-prevention and compliance activity. Their own privacy information also applies to their processing.

Service providers

We use providers of:

• cloud hosting, storage and content delivery;
• website infrastructure and security;
• analytics and performance monitoring;
• customer support;
• email, SMS and notifications;
• payment processing;
• fraud prevention and identity verification;
• data backup; and
• software development and maintenance.

Where a provider acts as our processor, it may process personal information only for the agreed purposes and in accordance with our instructions and contractual safeguards.

Professional advisers and insurers

We may share information with accountants, auditors, lawyers, insurers, banks and other professional advisers.

Authorities and other lawful recipients

We may share information with courts, regulators, tax authorities, law-enforcement bodies, safeguarding organisations and other parties where required or permitted by law, or where reasonably necessary to protect rights, safety or property.

Business changes

If Whickr or its business is sold, reorganised or transferred, personal information may be shared with the parties involved where necessary and lawful. We will provide further privacy information where required.

11. International transfers

Some recipients or service providers may be located outside the United Kingdom, or may access personal information from outside the United Kingdom.

Where a restricted transfer takes place, we will use a lawful transfer mechanism. Depending on the circumstances, this may include:

• transferring information to a country covered by UK adequacy regulations;
• using the UK International Data Transfer Agreement;
• using the UK Addendum to approved standard contractual clauses;
• relying on another safeguard approved under UK data protection law; or
• relying on a permitted exception in limited circumstances.

Where required, we also assess whether additional protections are needed. You can contact us for more information about safeguards relevant to a particular transfer.

12. Data security

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, alteration, disclosure, access or destruction.

These measures may include access controls, authentication, encryption in transit, logging, monitoring, backups, supplier controls and procedures for responding to security incidents.

No internet service is completely secure. You are responsible for keeping your login details confidential and for using a secure, unique password. Contact us promptly if you believe your account has been compromised.

If a personal data breach occurs, we will assess it and notify affected people and the relevant regulator where required by law.

13. Data retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including to provide Whickr, maintain safety and security, resolve disputes, enforce agreements, comply with legal obligations and establish or defend legal claims.

The period depends on factors including:

• the type and sensitivity of the information;
• whether your account remains active;
• whether a listing or message remains relevant to the service;
• the risk of fraud, harm or dispute;
• legal, tax, accounting and regulatory requirements;
• applicable limitation periods; and
• whether the information can be anonymised instead.

Invoice, transaction and accounting records are normally retained for the period required by tax and accounting law, commonly six years.

We may retain records relating to removed listings, messages, reports, moderation, fraud and safety for a reasonable period after the underlying content or account is no longer active where necessary for those purposes.

When you opt out of marketing, we may retain limited information on a suppression list so that we can respect your preference.

Backups may retain information for a limited period until they are overwritten in accordance with our backup schedule.

We may retain anonymous information indefinitely because it no longer identifies you.

14. Your rights

Depending on the circumstances and lawful basis, you may have the right to:

• request access to your personal information;
• request correction of inaccurate or incomplete information;
• request erasure of your information;
• request restriction of processing;
• object to processing based on legitimate interests;
• object at any time to processing for direct marketing;
• request transfer of information you provided to us where the right to data portability applies;
• withdraw consent where processing is based on consent; and
• complain about how we use your information.

These rights are not absolute and exemptions may apply.

To exercise a right, email tackroom@whickr.com. Please describe your request clearly. We may ask for information reasonably necessary to confirm your identity and protect information from unauthorised disclosure.

You will not usually have to pay a fee. We may charge a reasonable fee or refuse to act where a request is manifestly unfounded or excessive, where permitted by law.

We normally respond without undue delay and within one month. The period may be extended where the request is particularly complex or numerous, in which case we will tell you where required.

15. Data protection complaints

You may complain to us about how we collect or use personal information by emailing tackroom@whickr.com or writing to our registered office.

We will:

• provide a clear way for you to make a complaint;
• acknowledge a data protection complaint within 30 days;
• take appropriate steps to investigate it without undue delay;
• keep you informed about the progress of your complaint; and
• tell you the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office, the United Kingdom’s data protection regulator. More information is available at https://ico.org.uk/make-a-complaint/.

16. Third-party links and services

Whickr may contain links to third-party websites, applications or services. Those third parties may collect personal information independently of us and their own privacy policies will apply.

We are not responsible for the privacy practices of third parties that are not acting on our instructions. You should review their privacy information before providing personal information to them.

17. Changes to this policy

We keep this policy under review and may update it when our services, suppliers or legal obligations change.

The current version will be published on Whickr. Where a change is material, we may also notify you by email, through your account or by a prominent website notice.

A privacy policy explains processing and is not itself a request for blanket consent. Where a new use of personal information requires consent, we will ask for that consent separately.

18. Keeping your information accurate

Please keep your account and contact information accurate and up to date. You can update certain information through your account or contact us at tackroom@whickr.com.

19. Contact us

For privacy questions, rights requests or complaints, contact:

Equello Ltd, trading as Whickr
1 Waterside Business Park
Lamby Way
Cardiff
Wales
CF3 2ET

Email: tackroom@whickr.com