Area Sales Manager - South West

Baileys Horse Feeds in England

Type: Equestrian sales

FT/PT: Full Time

Description: Baileys Horse Feeds, one of the leading horse feed manufacturers in the UK, is looking for an Area Sales Manager to cover the south west region of the country. THE AREA Cornwall, Devon, Somerset, Dorset, Avon, Wiltshire, Hampshire THE ROLE MAIN RESPONSIBILITIES • Developing and nurturing existing customers in a regional sales territory • Working closely with existing customers to grow the sales of equine, poultry, and smallholder feed ranges • Managing a variety of customers including wholesalers, merchants and horse owners WHOLESALERS & MERCHANTS o Carry out effective business reviews with our merchants to identify business and trade marketing opportunities that will grow sales. o Identifying and implementing a strategy to generate product sell in and through for the area. o Liaising with retailers to identify and secure potential new users through yard visits. o Supporting our retailers with staff training, delivering talks, training in stores, and developing feed advisors and local equine Ambassadors. o Launching new products. o Managing the brand image in-store through merchandising and displays. HORSE OWNERS o Carry out visits to equine yards to consult and give feed advice to horse owners in a variety of disciplines, from leisure to professional riders. o Identifying and securing potential new yards. Other responsibilities: - o Recruiting new customers to all our brands in equine, poultry, and agricultural feeds. o Attending trade and equine events, locally and nationally as required. o Reporting visits and updating information on our CRM system in line with company policy. o Reporting on competitor activities. o Liaising with the sales office team, marketing, and nutritional departments. ABOUT YOU ESSENTIAL EXPERIENCE & SKILLS • Knowledge and understanding of a range of equine disciplines and the equine industry • Proven experience managing and developing a sales territory • Excellent communication and a proven ability to build positive relationships with customers • Self–organised and confident to work independently • Effectively manage your time, book appointments with key stakeholders and plan your visits • The ability to negotiate and influence sales • IT & PC literacy – Microsoft Word, Outlook, Power Point and CRM systems BENEFICIAL EXPERIENCE & SKILLS • Knowledge of the smallholder and poultry retail trade • Product training • Experience in merchandising and display in stores • Developing business through multi digital channels eg. Facebook, Instagram • Using Microsoft Teams, Zoom or other digital communication tools • Presentation skills • Analytically minded • Problem solver Salary commensurate with skill level. Company pension and health insurance available after probationary period. If you would like to apply, submit a covering letter, salary expectations and full CV by 31st July 2025 to Lorraine Rice at Baileys Horse Feeds lorry@baileyshorsefeeds.co.uk

BHF

Baileys Horse Feeds

England

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Whickr Group Limited is an Introducer Appointed Representative of Agria Pet Insurance Ltd who administer the insurance and is authorised and regulated by the Financial Conduct Authority, Financial Services Register Number 496160. Agria Pet Insurance is registered and incorporated in England and Wales with registered number 04258783. Registered office: First Floor, Blue Leanie, Walton Street, Aylesbury, Buckinghamshire, HP21 7QW. Agria insurance policies are underwritten by Agria Försäkring.